In conjunction with Solsona Comunicación (www.solsonacomunicacion.com), we designed, produced and coordinated an event for Coca Cola titled “Sustainable Sunday Madrid 2017”, held along one of the city’s most emblematic boulevards, the Paseo de Recoletos.
Sustainable Sunday was sponsored by the Sustainable Brands community and was aimed at inviting participants to share a Sunday together through activities highlighting the vital importance of sustainability.
Both young participants and those “young-at-heart” were invited to engage through creative recycling workshops, and discovered how to breathe new life into Coca-Cola bottles by transforming them into unique hanging flowerpots or decorative cases.