In conjunction with Nissan’s communications agency, Solsona Comunicación (www.solsonacomunicacion.com), we produced Opening Day for Nissan’s open door event at the company’s Spanish production facilities. “Family Day" was held simultaneously at three production plants in order to give employees an opportunity to share their workplace with partners, spouses, children, parents and other family members.
Following a tour of the facilities, family members arrived at an area designated as the “Main Square” where they enjoyed workshops, inflatable attractions, games, refreshment stands, music and an announcer broadcasting live all the activities that were taking place.
All participants were handed a gift-filled backpack and raffle tickets for a prize extravaganza.
We developed a logo and symbol specially designed for the event that appeared on every invitation, brochure and on all signage used to guide participants around the plant facilities.
Attendance at all plants was very high and all in attendance left the event with a positive impression following a relaxed, entertaining day with co-workers and their families.