Lidl presentation in new Tetuán Market

DATE:

March 2017

LOCATION:

Madrid

CLIENT:

LIDL
Lidl presentation in new Tetuán Market
In conjunction with Comunica x 4 ( www.comunicaporcuatro.com ), we produced the presentation of the project that LIDL will undertake to completely remodel the Tetuan Market.
Over 25 journalists from a range of local and national media outlets turned out to cover the event.
The interior areas of the market were used to set up stage and illustrative panels displaying the history of the site as well as a depiction of how the renovated market would appear.
Following the project presentation, catering services provided hors d’oeuvres made exclusively with LIDL products and foods from Tetuan Market vendors.
Journalists and guests were offered a farewell basket containing a selection of LIDL products.